Skip to main content

Royal American Hospitality Announces New Marketing Leadership

Royal American Hospitality Announces New Marketing Leadership

Royal American is excited to announce the addition of Shannon Sheibe to the local hospitality operators’ marketing team. Sheibe will serve as the Marketing Manager for Royal American Hospitality which includes the Boardwalk Beach Resort Hotel & Conference Center, Royal American Beach Getaways, and several affiliates.

Sheibe’s more than ten years of marketing experience includes serving multiple industries: non-profit, higher education, and healthcare. The fifteen-year Bay County resident, who most recently acted as the Marketing Manager for Jellyfish Health, says she looks forward to bringing her passion for brand management to the hospitality industry.

Sheibe’s past accomplishments include acting as a Board Member, Treasurer and ADDY Chair for the local chapter of the American Advertising Federation, and graduating from the Bay County Chamber of Commerce’s Leadership Bay program.

Before entering the workforce, Sheibe earned a Bachelor of Science degree in Professional Communication and a Master of Science degree in Corporate and Public Communication, as well as the Notable Nole 2012 award from Florida State University Panama City.

To learn more about Royal American, residents can visit,, or